Artworld

Paul Rand, Art in Advertising

“Mail order advertisers, as we have said, have pictures down to a science.”  Claude Hopkins

As you enter the Paul Rand exhibition, you can’t miss a quote of his in a display case filled with his work. It proclaims, “There is no science in advertising.”

Advertising has always wanted to be scientific. Clients want to know where their dollars are going. They want a return on investment. They want ads that are “two-fisted”.  Within this den of Philistines, Paul Rand offers an alternative.  Instead of the huckster aesthetic of cold hard cash he tries to bring culture to the product. Paul Rand believes that art can be just as persuasive as science, if not more so.

Rand is an astute and eclectic salesman who embraces the art movements of the avant guard. If Matisse were a graphic designer, he would be Paul Rand.  A defining style incorporates the Mediterranean color, cut-outs and simplicity of the French master.

 

A pharmaceutical ad is an homage to Constructivism.

 

A book cover for “The Captive Mind” presages Op Art by a least a decade.

 

An ad for Westinghouse makes a deconstructionist statement.


Rand is the last modernist before the full weight of postmodernism eclipsed his generation’s optimism. His work is full of whimsy, not irony. It is a testament of how a lowly advertising art director can become one of the greatest artists of his time.

There is a saying that an ad in this morning’s newspaper is used to wrap fish in the afternoon. Sometimes it is also used to line the bottom of a bird cage. But every once in a while it ends up in an esteemed exhibition, like the one running now until October 13, at the Museum of the City of New York.


Thomas McManus is a writer, artist and professor at Fashion Institute of Technology in NYC.

Hello Handsome Big Artist with Large Nice Works

(Actual corespondance from serial artworld scammer.) 
Subject: Big Painted sculpture, 94" x 106", 2014

Hello There Lift Trucks,
         My name is Jackson Greene from Las Vegas. I actually
observed my wife has been viewing your website on my laptop and i
guess she likes your piece of work. I'm also impressed and amazed to
have seen your various works too,  You are doing a great job. I would
like to purchase one of your Artwork Big Painted Sculpture 94" by 106", 2014 as a
surprise to my wife on our anniversary. Also, i Will appreciate if you
can give me the price quotes of any available works of yours ready for
immediate sale,and let me know if you accept check as mode of Payment.
Thanks and best regards
Jackson.
Hello Lift Trucks,
         Thanks for the message, however, I would greatly appreciate if you could possibly recommend a few completed Original Paintings within my budget $15000- $25,000 ready for immediate sale... Just  need something within that price range for a surprise to my wife (can tell she likes your work). I would appreciate if you can figure out a piece of work that would serve that purpose. Kindly email images and prices of any available works in that range.
Many Thanks
Jackson Greene.

Subject: Re: GET BACK TO ME

Reply-To: jackson greene

Dear Lift Trucks,

    Thanks for the message, i will buy the Big Nice Work...  I must tell you I intend to give my wife a surprise with the immediate purchase of the piece. Also If you'd like to know, I'm relocating to Canada soon and our wedding anniversary is fast approaching. So I'm trying to gather some good stuff to make this event a surprise one. I am buying yours as part of gifts to her (quickly before someone else grabs it). I am okay with the Price i think it worth it anyways. I'll be sending a check. As regarding shipping, you don't have to worry about that in order not to leave any clue to my wife for the surprise. as soon as you receive and cash the check, my shipping agent (who is also moving my personal effect) will contact you to arrange for the pick-up. I would have come to purchase the piece myself but, at the moment, am on training voyage to the North Atlantic Ocean (I'm an ocean engineer) with new hires who are fresh from graduate school and won't be back for another couple of weeks.

Regards,

Jackson Greene.

PS: In the mean time, kindly get back to me with Your Full Names( As you want it to appear on the payment) House Address ( Where you want the payment delivered by a Courier Service) I will want the House Address in full state,city and zipcode. (Not a P.O Box) Your Telephone Number(s)(For Constant Communication), so I can get the check prepared and have it mailed out to you right away. 

Richard Serra, Bully with a Beret

Dropping by the Richard Serra show at Gagosian brought to mind a Vanity Fair article. It compiled a list of the top Six Artists alive today.

Here are the results: 

      The Most-Voted-for Artists

  • Gerhard Richter: 24 votes
  • Jasper Johns: 20 votes
  • Richard Serra: 19 votes
  • Bruce Nauman: 17 votes
  • Cindy Sherman: 12 votes
  • Ellsworth Kelly: 10 votes. 

Serra’s work, 7 Plates, 6 Angles, summed up our gallery experience. The piece bossed us around just like a high school class bully. “Go here!” it demanded. “No, go over there!” “Get outta my way!” It was just itching for an excuse to do some bodily harm.

Vanity Fair reported that Richard Serra voted for himself. Which makes sense. 7 Plates, 6 Angles, has a blustery self-confidence.

After pussyfooting around the work for a while we made a beeline for the door. The sculpture shouted after us, “Hell, yah, I am gonna vote for myself!”

Artworld Confidential welcomes the writer and artist Tom McManus.

Purple Passion at Woodstock

By the time we got to Woodstock and walked into the Artists Association and Museum, we really needed a cup of coffee. My friend and art colleague Carl Van Brunt invited me to judge an exhibit at the legendary art space,  home to Philip Guston and George Bellows. Got a cup of mud across the street where we heard the most interesting story from Roger, one of the art guys associated with exhibit. 

Get this, he actually travelled on the Magic Bus with Ken Kesey and the Merry Pranksters! And as a kid while working at a job near Woodstock, the grooviest event in music history, he jumped the fence and got to see the whole show.  Very cool. This tale emerged as we waited 15 at the coffee shop take out counter. Hey you, where's our order?  "Ooops, I forgot"   said the beaming young lady, apparently distracted while taking photos of some fascinating item stuck on the restaurant wall.

The space was a cacophony of paintings, resting on tables and leaning against walls in the four rooms. Over 90 to be sifted down to a manageable number of 35 or so.  The nice thing was that as an out of towner, I did not recognize anyone. The kindly staff just laughed when asked " Is there anyone we should toss as they may be a great artist but just a total dick?"  Alas, no c-note bribes discretely taped on the stretchers for the esteemed judge. 

A wide range of pieces:  two works by separate artists combined to make a story about a kid fishing startled by a nude woman posing in a forest photo, a tiny realistic painting of clouds coupled with the same billowy cloud forms painted in wild abstracts. A painting of two realistic eggs next to the same shapes blown up in a huge black & white Franz Kline like gestural oil. A theme emerged about realism moving one step further. 

Another piece employed Purple Passion soda cans, maybe the first time ever?  A surprising amount of soft and extremely well put together abstracts.  Some very strong from-the-gut type abstracts, the kind you don't see anymore. The kind we don't think artists could paint anymore. But then we have all been overwhelmed by the relentless art reviews of the usual art superstars in Chelsea galleries. 

The point that really comes across is that these artists are all delightfully enjoying the process of painting. "The opposite of Jeff Koons." Carl Van Brunt proffered. And he is right. All that creatively bankrupt art-made-by-art-assistants junk really is the antithesis of art. Hire someone else to do the art piece? Why bother to do it at all? That's what hits like a lighting bolt. These artists love what they are doing. It means something. And since most are not in big commercial galleries, you can bet that their dealers are not telling them what to paint.

So pull the canvas tarp off the VW micro bus, take the trip up the road and see the show. Feel again the glorious, true and righteous power of painting. This is why we like art. And the area is super groovy. I will bet you a cup of joe you come home not only with a real estate brochure but tuned in, turned on, and ready to go make some art. 

Phillip Guston (1913 - 1980). My Coffee Cup, 1973. Oil on hardboard. WAAM Permanent Collection, Gift of Mr. and Mrs. Karl E. Fortess. Photo of Carl Van Brunt. 

The show runs through August 18. The Gallery is open 12 - 5 Sunday, Monday, Thursday and 12-6 Friday and Saturday (closed Tuesday and Wednesday). 


http://www.woodstockart.org/

My brief conversation with Rbt. Hughes plus a better story by Ben Genocchio

I got to hang out with Mr. Robert Hughes once. Here is a photo of us practicing irritable looks having a beer at an alternative art space in Westchester. Actually got on and I got to ask him about Andy Warhol to see if his view had softened at all. Mr. Hughes was famous for hating Warhol and he said "...yes in retrospect, Warhol was good and important." Mr. Hughes talked like Hemingway. He went on to say that it was the people around Andy that were so horrible and that ruined the experience for viewing his art. We had a nice time until I mentioned my German gallerest. "What the f***k is a galleriest?" Mr. Hughes asked. I explained that they called themselves that if they did not sell secondary market or dead guy art. A galleriest deals in living artists only. "Bullshit" Mr Hughes exclaimed crushing a Fosters can on his forehead with one hand. 
By Benjamin Genocchio  Here is a story about this famous critic by a real writer!
Published: August 7, 2012
For more than four years, I had the assignment to pre-write critic Robert Hughes’s obituary for the New York Times. I was a young critic at the newspaper, and coming from Australia seemed the right person for the assignment. I never wrote the piece.
Part of my reluctance to finish the assignment was perhaps understandable: By the time I was assigned to the obit Hughes had already cemented himself as the greatest art critic of our time. His popular history books had broadened his audience and made him a personality, as they say. He was a minor celebrity in his own right.
 
For a baby critic living in Australia, I grew up in awe of Hughes. He was a towering literary figure who it seemed to me was trapped in a minor genre. Looking back, he was the greatest prose stylist since Ruskin to write art criticism. He was also a near ubiquitous presence in publishing and on television, defining my views on art.
But Hughes influenced and changed me in other ways. He legitimized art criticism as something worthy, even valuable. He made it seem like it was the most important thing in the world. I wanted to be him; at the least, I wanted to write like him.
There is no imitating Hughes’s literary style, and believe me I tried. His combination of highbrow erudition and gritty vernacular gave his writing a distinctive tone along with his astonishing wit and flair. I’ll never forget the first time I read his description of the groupies that hung around Warhol’s factory as “social space debris.”
Part of Hughes’s fame derived from his ability to exploit television as a new vehicle for disseminating his ideas, most famously with the BBC series “Shock of the New,” which was seen by more than 25 million viewers worldwide when it first aired in 1980. Four decades later the book of the same name remains in print.
But another part of his legend derived from his platform, Time Magazine, the global weekly magazine which was to some extent the internet of its age — you could buy it and read Hughes anywhere in the world. He got to define art to a global audience in a way that no other critic has enjoyed before or since. Television only increased his reach. 
Years later, meeting Hughes here in New York where eventually I also came to work, I was struck by his roughness of character, which is very Australian actually, and his astonishing erudition. He was very much like his writing, a mixture of high and low that appalled and excited in equal measure. He was coarse, crude, and yet brilliant.
I am not going to venture any views on his critical opinions of art and artists, most of which were shaped in the early 1960s and which, by the 1990s, increasingly seemed out of touch with developments in contemporary art. He found little to like, turning into a kind of reactionary crank. Eventually he gave up writing reviews altogether.
And yet reviewing his writing he also seems astonishingly prescient: He prophesied and decried the colonization of the art world by money and the celebration of empty celebrity. He was direct, even insulting in his views of those whom he disliked, making sport of “fraudulent” artists and “fawning” collectors and curators. All of which, however, made his writing an enjoyably compelling read.
I would see him occasionally at openings and at dinners, hobbling on his cane after a car accident in 1999 that nearly cost him his life. I pitied his physical decline, though he still commanded an audience. He had gravitas, and was very much aware of it. He was one of those people who upon entering a room everyone turned to admire.
I prefer to remember him, however, as more than this, as the kind of god of criticism that he was to a generation of young writers like myself. He could turn a phrase on a dime, he could paint and write poetry, he could speak Latin, Spanish, and Italian — he was a polymath in an age of imbeciles. He was, in short an intellectual warrior, fierce in his views, frequently combative, but ever passionate about the necessity of art.
Benjamin Genocchio, a former art critic for the New York Times, is editor in chief of artinfo.com.

by Benjamin GenocchioPublished: August 7, 2012For more than four years, I had the assignment to pre-write critic Robert Hughes’s obituary for the New York Times. I was a young critic at the newspaper, and coming from Australia seemed the right person for the assignment. I never wrote the piece.
Part of my reluctance to finish the assignment was perhaps understandable: By the time I was assigned to the obit Hughes had already cemented himself as the greatest art critic of our time. His popular history books had broadened his audience and made him a personality, as they say. He was a minor celebrity in his own right.

 For a baby critic living in Australia, I grew up in awe of Hughes. He was a towering literary figure who it seemed to me was trapped in a minor genre. Looking back, he was the greatest prose stylist since Ruskin to write art criticism. He was also a near ubiquitous presence in publishing and on television, defining my views on art.
But Hughes influenced and changed me in other ways. He legitimized art criticism as something worthy, even valuable. He made it seem like it was the most important thing in the world. I wanted to be him; at the least, I wanted to write like him.
There is no imitating Hughes’s literary style, and believe me I tried. His combination of highbrow erudition and gritty vernacular gave his writing a distinctive tone along with his astonishing wit and flair. I’ll never forget the first time I read his description of the groupies that hung around Warhol’s factory as “social space debris.”
Part of Hughes’s fame derived from his ability to exploit television as a new vehicle for disseminating his ideas, most famously with the BBC series “Shock of the New,” which was seen by more than 25 million viewers worldwide when it first aired in 1980. Four decades later the book of the same name remains in print.
But another part of his legend derived from his platform, Time Magazine, the global weekly magazine which was to some extent the internet of its age — you could buy it and read Hughes anywhere in the world. He got to define art to a global audience in a way that no other critic has enjoyed before or since. Television only increased his reach. 
Years later, meeting Hughes here in New York where eventually I also came to work, I was struck by his roughness of character, which is very Australian actually, and his astonishing erudition. He was very much like his writing, a mixture of high and low that appalled and excited in equal measure. He was coarse, crude, and yet brilliant.
I am not going to venture any views on his critical opinions of art and artists, most of which were shaped in the early 1960s and which, by the 1990s, increasingly seemed out of touch with developments in contemporary art. He found little to like, turning into a kind of reactionary crank. Eventually he gave up writing reviews altogether.
And yet reviewing his writing he also seems astonishingly prescient: He prophesied and decried the colonization of the art world by money and the celebration of empty celebrity. He was direct, even insulting in his views of those whom he disliked, making sport of “fraudulent” artists and “fawning” collectors and curators. All of which, however, made his writing an enjoyably compelling read.
I would see him occasionally at openings and at dinners, hobbling on his cane after a car accident in 1999 that nearly cost him his life. I pitied his physical decline, though he still commanded an audience. He had gravitas, and was very much aware of it. He was one of those people who upon entering a room everyone turned to admire.
I prefer to remember him, however, as more than this, as the kind of god of criticism that he was to a generation of young writers like myself. He could turn a phrase on a dime, he could paint and write poetry, he could speak Latin, Spanish, and Italian — he was a polymath in an age of imbeciles. He was, in short an intellectual warrior, fierce in his views, frequently combative, but ever passionate about the necessity of art.
Benjamin Genocchio, a former art critic for the New York Times, is editor in chief of artinfo.com.

 

Getting into an Art Gallery.

As an artist you are also an art salesman. Especially if you are trying to get in a gallery by going to Thursday night openings. If an art opening starts at 7 get there at 7. The owner will be anxiously milling about wondering if anyone will show up and there you are. Dress noticeably well. Look like you walked out of the pages of Vanity Fair magazine. Do not dress in a painter’s uniform of Dr. Marten’s, tee shirt and paint splattered pants. That look is over. Get a nice suit from a thrift store and have it tailored for about $14. If you are female do not show up in clothes you have made yourself. Do not try to look “interesting”. Get a perfume spritz and buy something hot at Bloomingdale’s. Return it the next day.

Compliment the director/owner on their insight and fine choice of art. Even if, and it surely will be, a horrid a pile of dung. Laugh rotundly at any attempt at nervous wit he or she may proffer.

New Revelation Eric Fischl=Bob Ross

 

 

 

 

 

 

 

 

The smell of arugula, balsamic and Virginia Slims choked the room. Our inside source, a “fly on the wall” was at a clandestine meeting of the infamous Gang of Five New York Times art critics, having yet another emergency session to discuss what to do about the Fischl dilemma. “On one hand, we can’t mess with the system, his galleries are upping the pressure, advertising is screaming at us. But his paintings?  I think we all saw that Steve Martin pic against a Bob Ross landscape.” This was greeted by groans. “We’ll lose even more face if we don’t say something now about his paintings going on that bus tour. What next, a Fishcl store in the damn mall?”" Silence broken only by the muted radio as an endless NPR fundraiser droned on. “God sakes, didn’t they get enough dough from Roy Kroc’s widow?”

Unfortunately at this point our inside man was called for a delivery and had to scat. If he can retrieve the tapes next week he will.

This came in as a comment on the last blog:

 

After watching the video of Eric Fischl talking about his Saint Barts painting of his friends,

http://www.youtube.com/watch?v=l7fazNp0e4w

I don’t think Fischl is the new Leroy Neiman.  I think he’s the new Bob Ross — painting “Happy Trees.”  I love the mind-on-idle feeling of a Bob Ross video.  Listening to the lazy carefree anesthetized Fischl discuss painting makes everything so happy and wonderful and beautiful that I’m not sure if I’m going to kill him or myself.

Continued: Fischl vs Neiman

Bull fight pics                  

 Eric Fischl (left)   &   Leroy Nieman (right)

Lift Trucks:  You mentioned earlier about “Had to and Has to” regarding painting. I hear you. But I think a lot of great work comes out of the second category. Somebody or some reason making you produce some art can really shove the process up a notch-stunning example is the Sistine Chapel. Many times being forced can bring out the best. Just always paint as if you are going to be hit by a bus tomorrow, and this, this, is what you are going to leave us with?

Taking Umbridge: Fischl = Neiman

 


Comparing Leroy Neiman to Eric Fischl is not fair. We own these two drawings by Mr. Neiman. They are great. He can capture with a simple line an in depth character read of the subject. The one on the right depicts the scene walking into Sardi’s. The goal would be a table  with a fawning waiter or a seat at the bar next to the inebriated sot who probably has a good story. Well, good luck getting by Vincent Sardi, plunk in the middle of the sketch, holding the heavy leather menues like a gladiator’s shield. The next drawing ( left) is Jerry Lewis. From behind, fidgeting in a chair. Here’s a case, if anything was, of undiagnosed Adult ADD. He can’t sit still, Neiman nails it in simple strokes.

I once had a teacher at Art Center who would talk of a vaudeville act where the performers would stomp their feet and prepare for someting dramatic to happen. They would chalk their hands, look skyward, clap them together with great affect and then applaud themselves heartily before taking elaborate bows. Nothing at all would happen. There are drawings such as this, my teacher concluded. Mr. Fischl would fit handily in this category. It is really not fair to compare Mr. Fischl to Mr. Neiman.

But please, let’s leave the art critics out of this discussion. There are some fine and good critics at the New York Times. Then there are some who probably should retire. One has to look back with the passage of time to determine who was right and who was asleep at the wheel.

Eric Fischl, the New Leroy Neiman

After a longer than expected hiatus which involved some rehab time between the fabulous WigWam Inn and Canyon Ranch in sunny Arizona, we are now back with exciting news! A source will talk about goings on in the heart of the arts!  Covert and fearful of the damage the powers that be can wield upon a career, all will be in secret. We all know that critics really are like the baby with ball peen hammer in a Hong Kong gift shop. Our exclusive source will talk with us under the clever moniker  ”Deep Palette”.

A Show About, What

Yes, yes ekphrasis ( the curators know what this means and you don't) was a big hit in terms of over 400 people, cool music and the joining of writers with artists in the dead doldrums of a harsh, cold winter. Although many of us spent the evening being shusshed in the adjoining room where some slightly inebriated artists seemed to be enjoying themselves a little too noisily. Ok. The readings went on for an hour and a half. Ok? This is a long time for all the art folks with the collective attention span of a gnat. But curator Pamela Hart did put together a cool group of writers and poets.